24 June 2015 | BattleLore

Bring the Battle to Your Game Store

Announcing a BattleLore Promo Kit for Retailers


Retailers, with the Undead faction coming soon there has never been a better time to get your players into BattleLore Second Edition. The Wrath of the Undead Promotional Kit enables retailers to show off BattleLore’s brutal squad-based combat and gives players a chance to preview the Undead faction in the weeks leading up to its official release this fall. 

In BattleLore, players pit custom fantasy armies against each other in tactical combat duels. They can lead either the noble Daqan army who fight to protect their homeland, or the demonic and bloodthirsty Uthuk Y’llan. The game offers asymmetrical victory conditions and an immense variety of battlefield scenarios.

The exclusive playmat and two of the armies included in the promotional kit.

What’s in the Promotional Kit?

The Wrath of the Undead Promotional Kit provides everything retailers need to create an engaging BattleLore experience in stores and develop local BattleLore communities. It features a scenario designed to help teach the game to new players, and the exclusive materials included make great rewards so that you can easily attract players to your event. The kit contains: 

  • One exclusive BattleLore playmat featuring faction art and helpful reference material
  • A complete BattleLore: Second Edition Core Set including Daqan and Uthuk Y’llan armies
  • An advanced copy of the Heralds of Dreadfall Army Pack
  • 24 copies of an exclusive Command Card featuring the Reanimate Infantry 

A detailed Wrath of the Undead scenario sheet, suggestions for running events, and a promotional poster will be available for download when the promotional kits are shipped during the week of August 17.

How Do I Use the Promotional Kit?

The Promotional Kit enables you to host a range of different events at your store in the weeks leading up to the release of Terrors of the Mists and Heralds of Dreadfall in September. Use it to get new players interested in the game and introduce them to the new faction through demos. Hold a challenge event for veteran players to see who can command the most successful Daqan or Uthuk Y'llan army against the vengeful Undead. You can host casual BattleLore game nights and establish a BattleLore league for players to compete in. The downloadable guide accompanying the Promotional Kit will provide detailed suggestions for running a variety of BattleLore events. It also includes ideas about how to give out the exclusive materials as prizes and rewards for participating players at the end of your events. 

How Do I Order it? 

Retailers in the United States can order the Wrath of the Undead Promotional Kit now through our B2B store; Canadian retailers should contact Lion Rampant to place their orders. Unfortunately, the kit is not available to retailers outside of North America. Supplies are limited and orders must be placed before June 30. 

Are You a Player Eager to Participate?

Players, if you're excited about the Undead faction and eager to participate in BattleLore events, contact your friendly local retailer to make sure that they order the Wrath of the Undead Promotional Kit for their store! 

You Are In Command

You won’t want to be caught off guard when the armies of the Undead arrive. Order the Wrath of the Undead Promotional Kit now from our B2B store, formulate your battle plans, and prepare for war! 

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