Am I the only one who thinks of "Wizards of the Coast" when the word "Wizard" is used in gaming parlance? I think this is a great idea, and I applaud FFG for moving forward with this service, but I really think that they could have chosen a better name to reflect their service, and one that represented their company's name instead of perhaps the largest hobby gaming company in the the US, if not the world.

Let's hope that this service lives up to it's potential. But I still think the name will make people think of a different company.

How about a contest to give it a new name?

JerusalemJones said:

I doubt it, but I certainly don't. It's called a wizard because that's what it is, a wizard. Seems logical enough to me.

 I like Community Flight. That fits well. I think wizard would work fine if this weren't a gaming company, but because it is, I totally agree with JerusalemJones.

Budgernaut said:

Seconded. The first thought I had upon noticing these news was "what the hell is Wizards of the Cost doing with FFG?"

 I think Jerusalem Jones is right. And not just because this account is the one for his store lol.

 I agree with JJ too. the name just screams WotC to me. How about 'FFG Connect'? 'Flight Finder'? 'Flighmunity'?