L. A. Mood Comics and Games graciously hosted a Descent: Journeys in the Dark Second Edition demo today, here in London, Canada. We used the demo set the store obtained to run 4 back-to-back sessions with 19 of the 20 possible seats filled!
The store saw a significant increase in foot-traffic and purchases because of the event, including a handful of pre-orders for the game itself. Below is a pic from the day along with a link to a short video of our Game Demo Wizard introducing the First Blood encounter to the 4th play session.
Link to video: http://www.youtube.com/watch?v=nKnCEZY2auk&feature=youtu.be