If I may, I will also put my 2 cents worth in here. If you want a game were DROVES of players would flock to the Star Wars LCG, get the Decipher license. Seriously, the game is very deep, has a long history, and still has players playing the game today even 9 years after the game's demise. If I were you guys, I would take a serious look at that option.
It seems they haven't gone for this option , but this approach is already working for Netrunner - so maybe one day . . . . .
"Do not ask me for my opinion. I do not know - that is all" (Unnamed surveyor from Boston)